Most of us are familiar with the rise of video over the last 5 years. In addition to the rise of videos, demand in the use of makers, tablets, pens and drawing instead of technology has also increased.
Today, white board animation or video scribing is another method of organic message delivery. With this technique, drawing is lifted from its fixed place and gets uploaded, shared and broadcasted. Most of the businesses think that how they can use video scribing in their companies. But, as we know scribing is used to convey messages and sell ideas.
Following are the ways through which businesses may use this technique:
Use it on front page:
It is the most important technique because video scribing plays a great role in telling a story about how your product offerings fit into your consumer’s life and enhance their experience. In this video, you may include the introduction of the company and products or explain why your business is different from your competitors.
Procedure Diving
Once you have done with defining the top-level story of your company, through white board animation videos take a dive to describe the details of specific products, procedures and process or explain about the services. This video should include 2-5 minutes description and not more than that as your customers might lose interest. If it is executed well, your complex information gets easier for customers to understand.
Use White papers
In this stage, you should look for more sharing power. For this, you need to include more content or information that your customers find it highly valuable. Add some industry trends, timely reports and tricks for trade. Make your videos engaging and entertaining for your customers.
Use Information Motion Graphics
Use infographic to share your information. Through these graphics, you can share information by showing side by side comparisons of different products through stats and graphs. This method allows your customers to look and read documents within minutes. Customers get graphically explained information about your product offerings.
Originality & promotion
White board animation video also helps in educating your company’s vision and organization culture as it influence customers and change their perception. This technique is not limited to stock videos or pictures, but it helps to reach masses within minutes and create business and product awareness.