If you think anyone can design a logo, then you are greatly mistaken. Logo designing is an art which only comes with experience, talent, skills, creative conceptualization and unique inspiration. Another wrong perception one designer can have about oneself is to assume that he knows-it-all. Designing is an art and it comes on improvising and changing with time. Different designs appeal different target audience in different times. If you are or want to be a logo maker, then read on for helpful tips and suggestions which might improve your work flow and process for better designs and a strong market impression.
- Use vector graphics
Pixel images do not work and it is a huge failure on your behalf if you do so. Vector ensures quality and keeps the design intact and same, no matter what the logo size.
- Use a restricted quantity of colors and fonts
Do not use more than three colors for the design and not more than two fonts. You need to reflect the business concept with professionalism, so the more addition you do, the more it looks amateurish. Create a simple attractive design without making it look busy or tacky.
- Easy understandable
The logo design must be easy to understand and has an effective communication for explanation of business core concept to the target market quickly and uniquely. The logo is of no use of the target market can’t read it. It is a huge communication failure.
- Invest your time
Invest the effort and time wisely. To become a professional logo maker conduct research on the client business, market, customers, competition and environment. Dedicate your efforts in creating unique symbol for timeless, versatile and appropriate brand identity.
- Take criticism positively
Get timely feedback from clients and take it positively. Work on it accordingly and always look out for new ways and strategies to improve your work and polish your skills.
- Do not use images
Do not make use of stock images or photos. It is not a professional thing to do with corporate logo design. Conceptualize, sketch and create yourself and not copying images.
- Version & Background
For a professional approach, make your design work on black and white background first to ensure that your design still has the power, business message and appeal as it has with colors. Have it work on dark and light backgrounds to look well either way.
They key is to get inspirations but create originality. You need to design timeless logo with appropriate business style.